LAUNCHING CEREMONY OF ICWC- 31st May 2023

The highly anticipated Launching Ceremony of the International Conference and Exhibition on World Cultures (ICWC) took place yesterday at the prestigious Panggung Sari Kompleks Kraf Kuala Lumpur. The event was graced by esteemed guests, including Datuk Sebastian Ting Chiew Yew, Deputy Minister of the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, Mrs Zubaidah Binti Mukhtar, Director-General of Istana Budaya, representing the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) and Mrs Zainariah Johari from Yayasan Hasanah. The presence of His Excellencies and High Commissioners from numerous countries added an air of international importance to the occasion.

The event drew a distinguished crowd from the cultural sector and captains of various industries, reflecting the broad support and interest in the promotion and preservation of world cultures. The gathering showcased the collective commitment of individuals, organizations, and government bodies towards fostering cultural exchange, appreciation, and sustainability.

The Launching Ceremony commenced with President of ICWC, Mr Azmi Mustapha giving a welcoming speech to the distinguished guests, outlining how ICWC serves as a platform for bridging cultures, fostering dialogue, and exploring the intricate tapestry of our shared heritage. He reiterated that ICWC is not merely an event; it is a catalyst for change, a catalyst that propels us towards a future where culture thrives, bridges are built, and the essence of our shared humanity is cherished., This was followed by the Director-General’s address, stressing the importance of the event to Malaysia and the world The DG points out the aspiration that the event would bring back cultural significance and present ample opportunities for the younger generation. It aims to make culture as a tourism asset to countries that promote their unique culture. A beautiful video was showcased after the DG’s official launching, a captivating opening dance performance by the dancers of JKKN that showcased the richness and diversity of Malaysian cultures.

Attendees had the opportunity to witness a preview of the upcoming ICWC, which promises to be an extraordinary platform for the exchange of ideas, knowledge, and experiences related to world cultures. The exhibition area will feature captivating displays, interactive installations, and cultural artifacts that provided a glimpse into the diverse traditions and practices from around the world.

The event successfully created an atmosphere of enthusiasm and anticipation for the forthcoming ICWC, fostering a sense of unity and collaboration among participants. It served as a powerful reminder of the value and importance of cultural diversity and the need for collective efforts to protect and promote our shared heritage.

As the Launching Ceremony concluded, attendees expressed their excitement for the upcoming ICWC and their commitment to actively participate in its activities and discussions. The event set the stage for a successful and impactful conference and exhibition, with the potential to shape the future of cultural exchange and preservation on a global scale.

In conclusion, the Launching Ceremony of ICWC was a resounding success, bringing together key stakeholders, cultural enthusiasts, and industry leaders to celebrate and champion the rich tapestry of world cultures. The event served as a compelling prelude to the main conference and exhibition, generating anticipation and setting a positive tone for the days to come.

Overall, the Launching Ceremony marked the beginning of a transformative journey towards a more interconnected and culturally enriched world. It showcased the power of collaboration, innovation, and collective passion in preserving and celebrating the beauty and significance of world cultures.