World Cultures Conference
Culture as Tourism Asset

International Conference and Exhibition on World Cultures
17 – 19 March 2023
Kuala Lumpur


Getting your point across

The ICWC Conference

The International Conference on World Cultures (ICWC) will take place on the 18th and 19th of March 2023 in Kuala Lumpur Malaysia. The theme for the first conference is: Culture as a key tourism asset.
Organized for the first time, the conference will be at the acclaimed Matrade Exhibition and Conference Centre and will host more than 500 delegates all over the world.

The conference will emphasize on the value and the potential of cultural diversity, cultural heritage and creativity as a tourism asset.
Each country has its own unique and profound cultures. Often, these cultures are underexploited and underestimated as being potentially able to uplift the social and economic condition of its proponent through active promotion and recognition.
This conference aims at highlighting world cultures as a tourism asset and transforming the tourism industry in making culture as one of their tourism products.
The conference will be divided into three segments, namely:

A. Keynote Addresses
B. Panel Dialogues
C. Special Feature Presentation

It will be officially opened by the host country Malaysia and is expected to attract more than 50 countries showcasing their cultures and festivals.


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